LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as established television formats, relying on regularly timed shows via satellite. In contrast, digital services operate on subscription models, with Netflix, Disney+, and Apple TV+ serving 후후티비 최신 주소 as dominant forces. As digital engagement shift, rivalry between conventional TV networks